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Cover Image for Understanding the Continuance of Mobile Financial Services in Kenya View Article
Understanding the Continuance of Mobile Financial Services in Kenya
Newman Omigie, Hangjung Zo, Andrew Ciganek, Suprasith Jarupathirun
Jul 01, 2020
This study develops an integrated model that extends the means-end theory with customer value research and examines continuance intention towards using mobile financial services. A large-scale online questionnaire targeting...
Global Information Technology Computer Science and Information Technology IT Research and Theory
Published by: IGI Global